The Founder’s Pioneering Vision
GIVI’s footprint in Asia began in 1990, driven by the strategic vision of founder Giuseppe Visenzi. Recognizing the region's immense potential, he entrusted Mr. Joseph Perucca with the mission to transform that vision into a tangible reality.
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1992: Established the first foundation in Malaysia as a primary R&D and manufacturing hub. Today, the facility has expanded to 25,000 m².
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Network Expansion: Following this success, GIVI launched subsidiaries in Vietnam (15 years ago, 10,000 m²) and Indonesia (10 years ago, 6,000 m²).
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Global Standing: By 2023, the Group achieved a turnover of approximately 100 million Euros, supported by a global workforce of over 850 employees.
The "Local Yardstick" – A Key to Sustainable Success
Instead of viewing Asia merely as a low-cost manufacturing base, GIVI is committed to providing premium quality, advanced engineering, and maximum safety for local riders. The company’s management philosophy harmonizes Italian corporate values with local cultures:
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Cultural Respect: Decisions are evaluated using a "local yardstick" rather than imposing rigid foreign standards.
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Local Empowerment: Asian branches are primarily operated by highly autonomous local teams, supported by a minimal number of Italian experts.
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Market Leadership: This approach is proven by over 2 million GIVI cases on the roads of Kuala Lumpur and rapid growth within the Vietnamese market.
Innovation and Sustainable Mobility
GIVI maintains its leadership through a vertical product development model—from design and engineering to in-house production. To meet the demands of electric vehicles and sustainable mobility, GIVI has integrated advanced technical solutions:
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Aerodynamics: The Air V49 top case series was meticulously developed through wind tunnel testing.
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Weight Optimization: The Weightless product line reduces overall load, improving energy efficiency and lowering CO2 emissions.
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Eco-friendly Materials: A continuous commitment to researching materials with a low environmental footprint.
A Long-term Commitment to Growth
Mr. Joseph Perucca emphasizes that close cooperation with local investors and businesses, particularly in Vietnam, is vital for creating shared value. GIVI does more than sell products; it shares technological "know-how" to foster the industrial ecosystems in every country it operates.
"Only through a process of listening, respect, and integration can we build strong and sustainable relationships." – Mr. Joseph A. Perucca.
Content based on an interview conducted by Lawyer Carlo Diego D'Andrea.
